In June 2024 we tracked desks that scheduled a focused accessibility week for captions and alt text instead of bolting checks onto publish day. The ones that finished treated captions like a production step with an owner, a clock, and a short QA pass — not a volunteer favour after deadline.

What worked: blocking two hours midweek, pairing a producer with someone who listens without the picture, and refusing to mark a package done until speaker labels and alt text matched the cut. This write-up is that week’s practical residue, not a manifesto.